Business 2010
© Money Magic, Inc.3/3/01
Saturday Daybreak KATV, Chn. 7
Mary Ann Campbell, CFP

Business 2010
By Fred Harmon
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Five forces that will reshape business and how to make them work for you.

How do you perceive this period of time? Is it ‘the fastest changing,’ ‘the most progressive, or the ‘time of best opportunity?’ Fred Harmon writes that each era presents its own particular set of challenges and opportunities, and the most successful companies are those who are more receptive to change than others.

Harmon explains what you need to know to fully exploit the opportunities created by accelerating change in the world of business over the next 9 years. He details how to prepare for changes to come in the business environment leading up to 2010.

The author does not predict the future of business and the behavior of consumers, but instead, relies on the “seen future” – a logical scenario based on what we know now about the development of business and society. Successful businesses will adapt and reflect any evolutionary process, but successful adaptation requires that businesses energize one or more of the five key components. He defines 5 catalysts of change:

1. Technology - extends people’s capacity and converts physical energy into higher and higher forms of mental energy.

2. Freedom - multiplies the potential for people to make decisions within closed organizations and societies.

3. Education - expands workers mental horizons and intellectual skills rapidly.

4. Demographics - overturns all traditional definitions of employees and customers.

5. Globalization - opens vast new markets while raising hope and opportunity for people whose ancestors had neither.

In Business 2010, Harmon explains how to best understand the key forces of change, utilize them to get ahead and successfully position the key components, such as: market, technology, organization, resources and people in alignment with those forces.

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Don’t be lulled into a false sense of security. The risk of unpleasant business surprises increases as international problems spread. To stay ahead, you need reliable information on the economy, interest rates, inflation, investments, governmental changes and more.

The Kiplinger Washington Letter brings crisp, concise weekly briefings on business trends. Analyses, forecasts, and judgments of what lies ahead are included. New government policies and programs… political moves and their real meaning… union plans and tactics… employment… wages… prices… interest rates… investments… foreign affairs… anything that will affect you, your job, your personal finances.